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Literature review



There are 20 reviews on there. I'm struggling to find anymore specific journals so I think we need to go more general i.e. why use endorsement and how it works.
I'll come up to Leeds on the 1st so we can spend a couple of days getting this bit done and design the pilot questionnaires. I haven't found any articles about the nature of the indiscretion and how it matches celeb personality characteristics, have you? Is that good or bad? I don't want it to seem like we've picked a topic out of thin air!